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It means juice with superpowers. We use a hydraulic press to extract juice from fruits and vegetables, to ensure the vitamin, minerals, enzymes and phytonutrients remain intact. Hydraulic juicers use a tremendous amount of pressure to gently and slowly extract the liquid from produce maintaining the integrity of its cellular structure. This method creates little to no heat, resulting in a healthier, tastier, nutrition-rich juice bursting with bright colors – you know, superpower juice.